Pricing
Start free. Pay in rupees when your reels take off.
Every plan answers comments in Hindi, English and Hinglish and sends buyers to your WhatsApp.
Free
Try Relay on your next reels.
₹0
- 500 DMs a month
- 3 live reels
- Hindi, English and Hinglish
- WhatsApp order links
- 50 AI assists a month
Most popular
Pro
For sellers posting reels every week.
₹999/month
- 5,000 DMs a month
- Unlimited live reels
- AI reads unclear comments
- AI drafts your answers
- Priority sending
- CSV export
Business
For brands with a team and many reels.
₹2,499/month
- 20,000 DMs a month
- Unlimited live reels
- 5,000 AI assists a month
- Everything in Pro
- Onboarding call
Prices in Indian rupees. GST extra as applicable. Pay by UPI, card or netbanking. Cancel any time.
| Compare plans | Free | Pro | Business |
|---|---|---|---|
| Price | Free | ₹999/month | ₹2,499/month |
| Yearly price | — | ₹9,990/year | ₹24,990/year |
| DMs per month | 500 | 5,000 | 20,000 |
| Live reels | 3 | Unlimited | Unlimited |
| Team logins | 1 | 3 | 10 |
| AI reads unclear comments | |||
| AI drafts your answers | |||
| AI assists per month | 50 | 1,000 | 5,000 |
| Hindi, English and Hinglish | |||
| Ask once, answer everyone | |||
| Click-to-WhatsApp orders |
Billing questions
- What counts as a DM?
- Each private reply Relay sends to a buyer. Skipped comments, praise and spam don’t count.
- What is an AI assist?
- One unclear comment that AI reads for you, or one answer it drafts. Clear comments are handled by Relay’s rules and use none.
- What happens at my limit?
- Relay still saves every comment, but queues the replies instead of sending them. Upgrade to keep sending; your count resets on the 1st.
- Do prices include GST?
- No. GST is added at checkout as applicable for your business.