Your reel comments are orders. Relay answers every one.
Relay watches your reel, understands what buyers ask — “price?”, “COD hai?”, “red wali” — and replies in seconds, sending serious buyers straight to your WhatsApp. No keywords to set up.
- Official Instagram API
- You approve every message
- One-tap pause
- “2nd wali kitne ki?”Item 2 · DM sent
- “price pls 🙏”DM sent
- “COD hai Pune mein?”Asked you once
- “red one, need 2”Priority
- “😍😍😍”Thanked
- “link?”DM sent
- “size M available?”Answered from your facts
- “last wala bhejo”Item 5 · DM sent
- “order nahi aaya abhi tak”Complaint · held for you
- “0:14 wali saree”Matched by time
- “dm me”DM sent
- “follow back pls”Skipped · spam
- No keyword rules
- Never invents a price or link
- Every comment has a status
- Made for Indian sellers
to set up, from connecting Instagram to going live
languages understood: English, Hindi and Hinglish
DMs sent within Instagram’s limit, serious buyers first
keyword rules to write. Relay reads the reel instead
A reel goes viral. Your buyers go unanswered.
Comments pile up
“Link?”, “price?”, “bhejo”, “COD hai?” — replying by hand is slow and buyers move on.
Keyword tools miss buyers
They catch “LINK” but not “2nd wali kitne ki” or emoji-only requests — and can’t answer price, size or delivery.
You can’t tell if it works
During the spike that matters most, you have no idea who got a reply and who didn’t.
Set up in under 3 minutes. No rules to write.
Connect once and Relay does the rest. Every step shows you what it found before anything goes out.
- 011 minute
Connect Instagram
Business or Creator account, through the official API. Add Shopify too if you have a store.
@meera.sarees connected · Business account - 02Automatic
Relay reads your reels
It picks up the offer, the products and prices from your caption and cover, then drafts the reply for you to check.
Found 5 sarees, prices ₹1,200–₹2,400, COD offer - 031 tap
Approve in one tap
Check the price and link, see sample replies, go live.
DM and public replies approved · Live - 04Seconds
Buyers order
On your WhatsApp with the product already typed, or through Shopify checkout with the item in the cart.
“Hi! I want Red Banarasi silk, item 2, ₹1,200”
From comment to WhatsApp order in seconds.
Buyers don’t wait for you to wake up or finish packing. Relay answers in their DMs with exactly the item they asked about.
- 1
They comment
“2nd wali kitne ki?” — in any mix of English and Hindi.
- 2
Relay sends a card
A short opener with a “Send details” button, so Instagram lets Relay reply in full.
- 3
They get the exact item
Name, price and your link or WhatsApp — only what you approved.
- 4
They order on WhatsApp
The chat opens with the product and price already typed.
Built for how Indian sellers actually sell.
Sets itself up from your reel
No keywords. Relay understands the offer, the call-to-action and what buyers will ask.
Ask once, answer everyone
Unknown question? Relay asks you once on WhatsApp, email or a phone alert. Answer once — every waiting buyer gets it, and Relay remembers it.
Understands multi-item reels
“2nd wali”, “red one”, “last wala”, “0:14 wali” — matched to the right product and price.
Straight to your WhatsApp
Buyers tap once and open a chat with “Red Banarasi, ₹1,200” already typed. No website needed.
Serious buyers first
When Instagram limits sending, “need 2, COD to Pune?” goes ahead of “link pls”.
A status for every comment
Sent, Waiting on you, Skipped, Failed or Expired — with the reason. One tap pauses everything.
Replies that sound like they were listening.
An excited buyer and a confused one shouldn’t get the same message. Relay’s AI reads how each buyer sounds and adjusts the wording, while your prices and links stay exactly as you approved them.
- Reads each comment’s mood: excited, curious, confused, frustrated and more
- Rewrites your approved DM to match, never its prices or links
- Thanks happy buyers publicly, without numbers or links
- Spots a hidden complaint and hands it to you
One assistant for your whole comment section.
Relay handles the busy work around every reel, from the first comment to the WhatsApp chat, and tells you exactly what it did.
Understands every comment
01- Hindi, English and Hinglish, typos and emoji included
- Picks the right item on multi-product reels: “2nd wali”, “red one”
- Skips praise, spam and “don’t send link lol”
- Sends complaints to you, never an auto-reply
Replies like you would
02- DM cards with the item, price and a button
- Short public replies, varied so you don’t look like a bot
- One DM per buyer per reel, never spam
- Optional follow-to-unlock before the link
Asks you once
03- Holds questions it can’t answer, never guesses
- Groups them: “8 buyers asked about COD”
- Your answer goes to everyone waiting
- Remembered for this reel or your whole shop
Catches up on old reels
04- Finds buy requests nobody answered
- Skips ones you already replied to
- Replies while Instagram still allows it
- New reels get a suggestion automatically
Turns comments into orders
05- WhatsApp chat with the product pre-filled
- Take payment by UPI link in the DM
- Collect phone numbers and emails as leads
- A link-in-bio page built from your reels
- Shopify “Buy now” links that open checkout
Shows what works
06- A status and reason on every comment
- Comments, requests, DMs and clicks per reel
- Which reels sell and what buyers ask
- A daily summary and a Monday report
From reel comment to Shopify order, tracked.
Connect your store once. Relay keeps prices and stock in step, puts a “Buy now” button in the DM, and follows every order back to the reel that sold it.
- Ordered from your DMReel: Banarasi collection
- Paid₹1,200
- ShippedTracking link saved
- DeliveredWaiting for Shopify
Catalogue stays in sync
Prices and stock follow your store. Relay re-checks daily in case a webhook was missed.
Items match themselves
“Match with Shopify” links reel items whose name and colour or SKU clearly match. Unclear ones wait for you.
“Buy now” in the DM
One tap opens checkout with the exact item in the cart, tagged with the reel that sold it.
Orders tracked to the end
Payment, shipping, tracking link, cancellations and refunds, with sales counted after refunds.
Sold-out alerts
When a linked item in a live reel sells out, you get an alert and Relay stops offering it.
Know exactly what every reel earned.
Each reel shows its funnel, from comments to link clicks. Every comment has a status and a reason, so you can trust it during the spike that matters most.
How many buyers did your last reel miss?
Connect your account and Relay scans your last 10 reels. You’ll see every unanswered buy request — and reply to the ones still in Instagram’s reply window with one tap.
Run my free auditKeyword tools reply. Relay understands.
| Aspect | Keyword tools | Relay |
|---|---|---|
| Setup | Pick keywords, write the DM | Watches your reel, proposes the reply |
| Questions it can’t answer | Ignored | Asks you once, answers everyone |
| Reels with many products | One reply for all | Right item, right price |
| Where the buyer ends up | A link | Your WhatsApp, product pre-filled |
| Knowing it works | Logs, sometimes | A status on every comment |
You stay in control of every message.
Official Instagram API
Relay connects the way Instagram allows, and stays under its sending limits with a queue that shows when each reply goes out.
Never invents a price
Every price, link and fact comes from you. A reply with a number Relay can’t trace back to you is never sent.
You approve the wording
See the DM and public replies before going live. Nothing goes out in a style you haven’t seen.
One tap stops everything
Pause all sending from your phone. Queued replies wait until you turn it back on.
Your data stays yours
Buyer data is kept only as long as you choose and never used to train AI. Delete it any time.
Your team, your rules
Invite a manager or someone to answer questions, without sharing your Instagram password.
Simple pricing in rupees. AI included.
Free
Try Relay on your next reels.
- 500 DMs a month
- 3 live reels
- Hindi, English and Hinglish
- WhatsApp order links
- 50 AI assists a month
Pro
For sellers posting reels every week.
- 5,000 DMs a month
- Unlimited live reels
- AI reads unclear comments
- AI drafts your answers
- Priority sending
- CSV export
Business
For brands with a team and many reels.
- 20,000 DMs a month
- Unlimited live reels
- 5,000 AI assists a month
- Everything in Pro
- Onboarding call
Prices in Indian rupees. GST extra as applicable. Pay by UPI, card or netbanking. Cancel any time.
Not sure which plan fits?
Run the free audit on your last 10 reels first. You’ll see how many buyers went unanswered before you pay anything.
Questions
- Will my account get banned?
- Relay uses only Instagram’s official API and stays within its sending limits. You approve every message style first.
- Can Relay send a wrong price?
- No. Prices, links and facts come only from what you confirm. If Relay doesn’t know, it asks you.
- Do I need a website?
- No. Buyers can go straight to your WhatsApp with the product already typed.
- I’m a creator, not a shop. Is Relay for me?
- Yes. Pick “I’m a creator” when you sign up: followers who comment get your guide, link or collab details in their DMs, without any product or order screens.
- Does it work with a personal account?
- You’ll need a free Creator or Business account; your profile still looks personal. The switch takes a minute. See how to switch
- What if a buyer asks something Relay doesn’t know?
- It holds the question and asks you once. Your answer goes to every buyer who asked, and Relay remembers it for next time.
- What happens when a reel goes viral?
- Instagram allows about 200 automated DMs an hour. Relay queues the rest, sends serious buyers first, and shows when each reply will go out.
- Which languages does it understand?
- English, Hindi and Hinglish, including Hindi typed in English letters. More Indian languages are coming.
- Does it work with my Shopify store?
- Yes. Connect your store and prices and stock follow it. DMs get a “Buy now” button that opens checkout with the item in the cart, and every order shows which reel sold it.
- Will the AI change my prices or links?
- Never. The AI can change the tone of the approved DM, but a version that drops or adds a price, number or link is thrown away and your approved wording goes out instead.
- Can I use it with my team?
- Yes. Invite a manager or a teammate to answer buyer questions. They sign in with their own email.
Stop losing buyers in the comments.
We’re onboarding a small group of sellers for the closed beta. Founder-led support on WhatsApp.